Uses and Trends
Some businesses are already online, people who work in IT departments or even financial could work from home. Social media has caused a business to change their business tactics from traditional in-person ones to online. It is no surprise how important a digital footprint is, businesses are taking advantage of this by increasing their online presence. Being online means they can communicate with customers who use their product or service.
Disruptive Impact
Social media is forcing companies to change their products/services to favor those who use social media. Every app you download today has an option to connect your profile to Facebook or Twitter. This means companies who don’t get with this trend, could be forced to close there doors. An article, “Why business can’t survive without social media”, explains why this is true. Holmes mentions how everything is done online from buying tickets to ordering food. There is no need to talk to a person to get or give information when it could be done through technology. This ultimately eliminates the middleman.
Social Media also impacts the employees who work for the companies themselves. In the article “Social Media and the Workplace” by Lampe, we see how social media is used to take a mental break from work, and how and why employees search up their coworkers online. Instead of the traditional approach of introducing yourself and having a conversation. People now go on social media to see what the other person likes and dislikes. This makes it easier from them to know who they are working with and what their background is. Social media is also being used as a literal disruptive tool to escape mentally from a work setting. It is used to relieve stress and anxiety.
Predictions
The uprising of social media is causing businesses to shift from traditional methods to online ones. If there is a possibility for the employee’s to work from home, they will. This will help business save money because there will not be a need for them to have physical workspaces. Also, the use of paper and pencils will become obsolete. The convenience of using social media to communicate and exchange information will become a norm.